About us

We at Vuoma are a family that loves Finnish nature and hiking. For over thirty years, we have found balance in nature to counter the busy life of entrepreneurship. We want to encourage you as well to head outdoors and discover Finland’s beautiful national parks. We wish to share the unique story of Finnish nature and national parks with you, while also taking part in developing and protecting these shared treasures. That is why we founded Vuoma Company and Kansallispuistokauppa.

Kansallispuistokauppa.fi is an online store built on three core values: responsibility, transparency, and respect for nature. We believe every choice matters. That is why we aim to operate in a way that supports a sustainable future—for both nature and people.

Responsibility

Responsibility is reflected in our choice of materials, our preference for Finnish production, and environmentally friendly solutions. We strive to select products that stand the test of time and use. We also want to support Finnish craftsmanship and small businesses by collaborating with local partners whenever possible.

You can read more about what responsibility means to us here.

Transparency

Transparency guides our communication. We honestly share where our products come from, how they are made, and which projects we donate to. We want our customers to know what they are supporting when they buy from us.

Respect for nature

Finnish nature and national parks are the foundation of our work. They inspire our products and guide our decisions. Each year, we donate a portion of our sales to the development of national parks so that these unique natural sites can be preserved for future generations.

At the same time, we want to encourage everyone to go outside—to breathe in the peace of nature and find strength in forests, fells, bogs, lake shores, and the open sea.

From these ideas, Vuoma Company and kansallispuistokauppa.fi were born.

Thank you for being part of this journey with us!

Kirsu and Timo Moilanen

Did you know? Vuoma means a wide, treeless bog. Depending on the region, it can also refer to low-lying land, a depression, or a valley.

Vuoma Company is a trading name of our Finnish family business Castanja Marketing Services Oy, founded in 1991.